Social Content Lead – Forest Studio

JOB DESCRIPTION:

ROLE SUMMARY:

The Social Content Lead is responsible for developing, managing, and executing platform-specific content strategies across TikTok, YouTube, Facebook, Instagram, and emerging channels to support entertainment campaigns, celebrities, and show IPs.
They are the bridge between strategy and execution, overseeing content calendars, managing creators/editors, and ensuring every post contributes to engagement, visibility, and fandom building.

KEY RESPONSIBILITIES

Content Strategy & Planning:

Develop and manage daily, weekly, and monthly content plans for each platform, aligned with the overall marketing calendar.
Identify emerging trends, viral formats, and timely cultural moments to drive engagement and relevance.
Build and maintain a content calendar that maps all posts to key campaign milestones and timelines.

Creative Coordination & Execution:

Collaborate with creative, design, editorial, and talent teams to develop and approve scripts, shot lists, and short-form video edits.
Ensure all content is platform-optimized, using the right hooks, sound selections, hashtags, and formats for TikTok, YouTube Shorts, Instagram Reels, and others.
Maintain consistent tone, pacing, and visual identity across platforms while adapting to each platform’s unique audience behavior.

Scheduling & Publishing Oversight:

Oversee scheduling and publishing of all content; work closely with Social Media Executives to ensure posts go live on time and in the correct format.
Supervise final checks for each post, including formatting, copy tone, tags, hashtags, spelling, and brand voice.

Platform & Performance Optimization:

Stay up to date with algorithm updates, platform changes, and best practices.
Provide guidance to creative and production teams on specs, trends, and performance benchmarks.
Deliver weekly insights on platform performance to refine content direction and maximize reach.

Cross-Team Collaboration:

Act as the main liaison between creative, production, marketing comms, and data teams to ensure content execution stays on track.
Coordinate timely handovers, feedback loops, and campaign updates across all stakeholders.

Crisis Management & Community Moderation:

Monitor and escalate sensitive content or community reactions when needed.
Guide the tone and actions of moderation, ensuring consistent community management aligned with brand values.

Content QA & Final Check:

Conduct final QA checks on all assets before publishing to ensure accuracy and brand alignment.
Enforce content SOPs including approvals, tagging standards, and version control.

Performance Tracking & Reporting:

Monitor key content metrics daily: engagement rate, views, completion rate, shares, and retention.
Produce weekly and monthly reports with insights, highlights, and performance takeaways.

Team & Workflow Management:

Lead and mentor a team of content creators, community executive, and freelance editors.
Manage production timelines, ensure deadlines are met, and maintain quality control across all deliverables.
Track and enforce content workflow processes, including briefs, tagging, and approvals.

QUALIFICATIONS:

3–5 years of experience in social content management or digital marketing, preferably in entertainment or media.
Strong grasp of short-form content creation and platform trends, especially TikTok, YouTube Shorts, and Reels.
Experience managing editorial calendars and content teams.
Solid understanding of platform-specific algorithms and audience behavior.
Strong collaboration, communication, and project management skills.
Ability to analyze performance data and translate it into creative improvements.

SUCCESS METRICS: